Category Archives: Mobile Commerce

SwitchPay Says Small Businesses Should Embrace Mobile

Are you considering investing in a mobile platform for your business? If so, you’re not alone. More and more businesses are adding mobile platforms like mobile websites and/or applications to their marketing mix.

In some industry sectors, a standard website that is well designed and kept up to date can deliver a good return on investment. If the interaction with your customers and suppliers is relatively infrequent and/or technical in its nature, a standard website probably gets the job done.

However, if your business is tied to serving existing customers and actively developing new ones, you should take a hard look at expanding your existing online marketing tools to include a robust mobile platform. This is especially true of businesses who serve the consumer product and service sectors. Restaurants, bars, realtors, retailers, doctors, lawyers, musicians, nonprofits, grocery and other consumer-focused businesses need to continually provide their customers with the electronic tools and business reasons to stay connected.

The first step is to evaluate whether it would be a good return on your investment to add a mobile platform for your business. Here are three good places to start:

PayPal Sees Mobile Payments Jump 193 Percent On Black Friday

eBay-owned PayPal is reporting that Black Friday global mobile payments volume was up 193 percent from last year.

eBay is also reporting a major increase in transactions; total mobile volume in the U.S. was up 153 percent, and GSI Commerce saw a 198 percent jump in mobile sales.

PayPal spokesperson Anuj Nayar says that the payments giant believes that this is the year where holiday shopping on mobile devices has gone mainstream. Shoppers in Houston made the most purchases via PayPal using mobile phones. For the previous three years, New York City has taken the top spot.

Walmart Shoppers Go Mobile Inside Their 4000 Stores

Walmart expects 40 percent of its online traffic this holiday season to come from mobile, much of that from people shopping on their phones while they’re inside one of its 4,000 stores using the Walmart mobile app.

The latest version of the Walmart mobile app, includes something called “in-store mode,” which is available for the iPhone and coming soon for to Android phones. That’s the key feature aimed at keeping Walmart shoppers buying from Walmart, even when what they want isn’t in the store and a rival outlet is just a few taps away in the palm of their hands.