SwitchPay Says Small Businesses Should Embrace Mobile

Are you considering investing in a mobile platform for your business? If so, you’re not alone. More and more businesses are adding mobile platforms like mobile websites and/or applications to their marketing mix.

In some industry sectors, a standard website that is well designed and kept up to date can deliver a good return on investment. If the interaction with your customers and suppliers is relatively infrequent and/or technical in its nature, a standard website probably gets the job done.

However, if your business is tied to serving existing customers and actively developing new ones, you should take a hard look at expanding your existing online marketing tools to include a robust mobile platform. This is especially true of businesses who serve the consumer product and service sectors. Restaurants, bars, realtors, retailers, doctors, lawyers, musicians, nonprofits, grocery and other consumer-focused businesses need to continually provide their customers with the electronic tools and business reasons to stay connected.

The first step is to evaluate whether it would be a good return on your investment to add a mobile platform for your business. Here are three good places to start:

Check Your Mobile Traffic

Google offers 3 helpful tools that can help you to assess how much mobile traffic is currently coming into your existing website.

1. Google Analytics

2. Google Webmaster Tools

3. Google Keyword Tool

See the full article at the SwitchPay Blog

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